Why Readers Don’t Buy Books - And How to Fix It
Jenn Hanson-dePaula Jenn Hanson-dePaula

Why Readers Don’t Buy Books - And How to Fix It

Why do some books sell effortlessly while others struggle to gain traction? The secret lies in understanding whyreaders hesitate to buy. In this post, you’ll discover the top reasons readers don’t purchase books—and how to fix them with simple, effective marketing strategies that turn browsers into buyers.

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How to Keep Book Sales Strong After the Launch
Jenn Hanson-dePaula Jenn Hanson-dePaula

How to Keep Book Sales Strong After the Launch

Learn how to create a sustainable marketing strategy with promotional cycles, platform-building opportunities, and content creation systems that keep your book visible and selling for months to come.

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What Authors Can Post on Social Media Before the Book Is Published
Jenn Hanson-dePaula Jenn Hanson-dePaula

What Authors Can Post on Social Media Before the Book Is Published

Struggling with what to post on social media before your book launch? Discover three proven content strategies that successful authors use to build their platform, connect with future readers, and create genuine buzz for their upcoming books—without feeling salesy or overwhelmed.

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Author Platform Guide: How to Move from Social Media to Newsletter Lists (Without Losing Readers)
Jenn Hanson-dePaula Jenn Hanson-dePaula

Author Platform Guide: How to Move from Social Media to Newsletter Lists (Without Losing Readers)

Break free from social media overwhelm and discover how to build lasting reader connections on your own terms. This guide shows authors how to transition from social platforms to a sustainable, owned digital space through newsletters, websites, and authentic engagement - without losing their existing audience or starting from scratch.

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